Best Practices in Communicating Medical Information: Dissemination & Protection of Information Shared with External Stakeholders

STUDY OVERVIEW

Medical Information groups within pharmaceutical, biotechnology and medical device companies are responsible for disseminating vital and diverse information to key external stakeholders. However, sometimes it is important to exercise caution while sharing medical information assets with external stakeholders such as HCPs and payers.

Best Practices, LLC undertook this benchmarking research to probe how Medical Information groups within leading organizations communicate on and off-label information to key external stakeholders, and protect inadvertent use of information within slide decks and other medical information assets. This study also highlights the best practices in distributing slide decks.

Insights in this benchmarking study are presented in two segments: Large Companies Segment and Small-Mid Sized Companies Segment.

KEY TOPICS

• Distribution of Medical Information
• Protecting Medical Information
• Best Practices in Distributing Slide Decks to External Stakeholders

KEY METRICS

• Do you provide slide decks with off-label information to HCPs or others in order to communicate information through scientific exchange?
• To which of the listed stakeholder groups do you provide medical information slide decks?
• What methods of distribution do you use to disseminate information and slide decks from Medical Information?
• What protections do you use for slide decks or other Medical Information assets?
• Are your Medical Information slide decks locked or are left editable?

SAMPLE KEY FINDINGS

• E-mail and Postal Remain Medical Information Mode of Distribution:
  • Medical Information slide decks are typically shared via e-mail or snail mail.
  • E-mail remains most prevalent means by which any medical information is shared. Ninety percent or more of companies use this method.
  • Small number of companies have begun to use chat and portals to disseminate data.

METHODOLOGY

Best Practices, LLC engaged 31 Medical Information professionals from 26 leading companies in this benchmarking research. Research analysis and recommendations are presented into two segments: Large Companies Segment (>$10B in revenue) and Small-Mid Sized Companies Segment (<$10B in revenue).

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