Best Practices in Globalizing MSL & Field-Based Medical Specialist Programs: Communication and Lessons Learned

STUDY OVERVIEW

Medical Science Liaisons (MSLs) and Field-Based Medical Specialists (FBMS) play a significant role in strengthening thought leader relationships. As the responsibilities of the MSL function continue to grow, biopharmaceutical companies are expanding this critical function into global markets to achieve consistency, compliance, and product harmonization across regional markets.

However, closing internal communication gaps is one of the biggest challenges faced by organizations when deploying global MSL/FBMS staff. Best Practices, LLC undertook research to benchmark the internal communication processes that drive success in globalizing MSLs and FBMS. The study also highlights internal communication pitfalls and obstacles to global standardization.

Medical Affairs leaders can use this study as a reference point in standardizing their global internal communication process.

KEY TOPICS

• Internal Communication Practices and Pitfalls
• Best Practices & Case Examples
• Challenges & Lessons Learned

• Most Effective Internal Communication Channels for Direct MSL Managers and MSL Staff
• Preferred Internal Communication Method for Listed MSL Activities
• Preferred Internal Communication Frequency for MSL Activity Reports
• Internal Communication Pitfall Categories
• Top Three Globalization Challenges for Leaders of MSL/FBMS Programs

• Best Channels For Direct Managers To Communicate With Field-Based Teams: The top five most effective communication channels that direct managers can use to communicate with field-based medical specialists are face-to-face meetings, teleconferences, email, one-on-one calls, and regular scheduled reporting.

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