Best Practices in Improving Medical Affairs Booth Impact: Performance Measurement and Innovative MSL Content

• Measuring Medical Booth Success
• Best Practices and Common Pitfalls in Booth Content Display
• Medical Content Utilized by MSLs in the Field

• Successful strategies used to capture congress audience attention
• Metrics for evaluating the impact and effectiveness of medical booth content
• Comparison of most valuable vs. most used metrics for measuring the value of medical information/medical affairs booth content
• Channels used to distribute posters and content to congress attendees
• Permissions for e-mail distribution of booth content to congress attendees
• Innovative materials used by MSLs in the field and sharing methods (proactive vs. reactive)
• Content availability and sharing methods at congress events
• Adopting innovative MSL materials
• Innovative booth information shared by MSLs
• MSL utilization of poster books in the field
• MSL-hosted receptions at medical congress events and attendee criteria

• Field Team Support of Medical Booth: 50% of MSLs use poster books to disseminate important information from key congresses from the past year.

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