Best Practices in Establishing Medical Affairs Capabilities in TMEA: Activities, Responsibilities and Staffing in Turkey, Middle East and South Africa

STUDY OVERVIEW

As pharmaceutical companies seek out growth opportunities in new areas of the world, many are turning their attention to the TMEA region that includes Turkey, the Middle East and South Africa. Organizations have learned that success in the TMEA region is contingent on having an effective local Medical Affairs group.

Best Practices, LLC conducted this research to help Medical Affairs leaders better understand what it takes to create and maintain an effective Medical Affairs group in less understood regions such as TMEA. This study examines the activities, responsibilities and staffing of Medical Affairs roles in this region.

KEY TOPICS

• Study Overview
• Key Findings & Trends
• Medical Affairs Top Activities and Responsibilities
• Affiliate/Country Level Medical Affairs Staffing

SAMPLE KEY METRICS

• Who has primary responsibility for these 26 Medical Affairs activities in your affiliate/country
• What are the top Medical Affairs activities that have the most positive impact on customers
• What best describes your affiliate/country organizational structure
• Do you have an affiliate/country office; in what city is your office located; does your affiliate/country support neighboring countries
• Which functions are part of Medical Affairs in your affiliate/country
• Which roles do you have within your affiliate/country Medical Affairs functions
• How many FTEs work in each role within your affiliate/country Medical Affairs functions
• Are any part of your Medical Affairs activities outsourced? What roles?
• Which product launch activities do your affiliate/country Medical Affairs team take part in?

SAMPLE KEY FINDINGS

• All Participants Combine Medical & Medical Affairs in TMEA Countries: All participating companies have combined their medical and medical affairs functions in TMEA and the group is led by a medical director. For 60%, their medical directors report to country leadership/ general manager. Similarly, scientific affairs is led by a director at 90% of companies and they report to country leadership at 56% of companies.

• Most Participants Utilize Almost all Key Medical Affairs Functions & Roles in TMEA Region: More than 60% of study participants employ all the key medical affairs functions - except publication & medical writing. Likewise, more than half use medical affairs roles such medical advisors, clinical research, MSLs, medical directors, medical affairs directors, PV/safety training and medical information and call centers.

METHODOLOGY

This study engaged 11 leaders with direct experience working in Medical Affairs across Turkey, Middle East and Africa.

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