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Products & Services Brand Management and Product Leadership Lifecycle Management

Best Practices in Mature Drug Management

DB Image

ID: 4388


Features:

Metrics, Graphics


Pages/Slides: 19


Published: Pre-2016


Delivery Format: Online PDF Document


 

License Options:


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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
This document contains tactics to help pharmaceutical companies uncover best practices for the management and promotion of mature products. This benchmarking research features three companies and covers the following key topics: sales force promotion, sales force incentives, sales force training, resource support, and life cycle management. This document also includes insights from a case study on Novartis' Clozaril.

Industries Profiled:
Pharmaceutical


Companies Profiled:
Eli Lilly; GlaxoSmithKline; Novartis

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.