Best Practices in Leading Medical Education Programs: Benchmarking Program Mix, Technology Utilization & Effectiveness

STUDY OVERVIEW

Medical education is a valuable platform for bio-pharmaceutical companies to update patients, physicians and other health care professionals about the latest products, therapies, indications and treatment approaches.

However, recent regulations and technological advancements have reshaped approaches to deployment of medical education programs.

Best Practices, LLC undertook this benchmarking research to investigate emerging medical education trends at bio-pharmaceutical organizations regarding program mix, technology adoption and effectiveness measures. Additionally, the study provides education program success factors and pitfalls.

KEY TOPICS

• Medical Education Program Mix
• Technology & Medical Education
• Measuring Effectiveness & Future Directions For Medical Education

• Factors Having the Most Influence on Medical Education Program Growth
• Mix of Company-Provided Education Programs versus External Third-Party Supplied Programs – Development and Deployment / Delivery of Medical Education Programs
• Formats / Venues Used to Deliver Medical Education Programs and Courses
• Use of Technology for Medical Education Program Deployment
• Anticipated Trends in the Direction of Technology / Internet-Based Education Programs for Healthcare Providers
• Effectiveness of Various Performance Metrics Employed to Demonstrate the Value of Medical Education Group
• Critical Success Factors for Medical Education to Achieve Organizational Objectives
• Pitfalls / Obstacles Encountered While Achieving Educational Objectives

• Use Of Technology In Program Delivery To Increase: About 32% of programs that were deployed using technology were online on-demand, while 24% were live webcasts. Benchmark companies see technology-based programs growing in double-digits in next 2 years. Fifty-seven percent of companies see tech-based education programs growing above 30% or more in the next two years.

Best Practices, LLC engaged 23 leaders supporting medical education at 19 leading life sciences companies through benchmarking research. More than 65% of study participants are at the director level.

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