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Bio-pharmaceutical organizations rely on scientific publications to inform the medical community about critical clinical trial data. With growing calls for transparency and data disclosure, global publications leaders find themselves in a balancing act—ensuring both scientific credibility and commercial viability.
Best Practices, LLC undertook benchmarking research to investigate how top pharmaceutical and biotechnology companies shape their global scientific publication strategies and plans to maintain credibility in the scientific community and deliver publications that drive brand success. In particular, this study provides benchmarks around publication strategy creation and data delivery, publication channel utilization across product lifecycle; and measuring publication effectiveness.
Best Practices, LLC engaged 20 leaders from 19 leading bio-pharmaceutical companies with direct experience working in scientific publishing. Almost 75% of participants are from the U.S. region.