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Global scientific publications function at bio-pharmaceutical companies face increasing calls for improved transparency and data disclosure. Consequently, global publications leaders find themselves in a balancing act - ensuring both scientific credibility and commercial feasibility.
Best Practices, LLC undertook benchmarking research to explore how leading bio-pharmaceutical companies shape their global scientific publication strategies and plans to maintain credibility in the scientific community and drive commercial success. In particular, this study identifies publication strategy changes for the new marketplace, best practices for maximizing the effectiveness of strategic publication planning, top publication challenges and lessons learned for implementing successful scientific publication strategy.
Best Practices, LLC engaged 20 leaders from 19 leading bio-pharmaceutical companies with direct experience working in scientific publishing. Almost 75% of participants are from the U.S. region.