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Best Practice Database
Market Research, Analytics and Forecasting ╗ Analytics
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The 21st century has seen an explosion in the availability of all types of data, including healthcare, social media and transactional information. Together, these and other types of large and complex data sets have come to be known as Big Data. The influence of big data within the pharmaceutical industry is still emerging for organizations facing key medical, commercial, and HEOR decisions.
It is important for biopharmaceutical companies attempting to utilize Big Data in their decision-making to not only understand the most valuable data producers but also the most impactful way to disseminate Big Data analyses. This study presents benchmark data on these questions as well as who are the most frequent internal requestors of Big Data analysis and the presence of a Big Data team or function within benchmark participants. Best Practices, LLC utilized medical, commercial and HEOR segmented responses to investigate these issues. The study offers key benchmarks that will help leaders to better understand the growing influence of Big Data in the biopharmaceutical sector and how it impacts medical, HEOR and commercial operations in the U.S.
This study provides Medical, Commercial and HEOR segmented responses on survey questions.
Pharmaceutical; Health Care; Biotech; Chemical; Medical Device; Manufacturing; Consumer Products; Diagnostic; Biopharmaceutical; Clinical Research; Laboratories
Merck; Merck Serono; Novartis; Boehringer Ingelheim; Genentech; Teva Pharmaceutical Industries Ltd; Pfizer; Baxter Healthcare; GlaxoSmithKline ; Bayer; Gilead Sciences; Janssen; Lundbeck; Sanofi; Esteve; Daiichi Sankyo; Purdue Pharma; AstraZeneca