Big Data in Pharma: Governance and Data Capabilities Across Medical, Commercial & HEOR Segments

STUDY OVERVIEW

The 21st century has seen an explosion in the availability of all types of data, including healthcare, social media and transactional information. Together, these and other types of large and complex data sets have come to be known as Big Data. Many in the pharmaceutical sector have begun to leverage these new sources and tools to generate deeper insights and to speed up their decision-making in a competitive market.

Among the many challenges facing pharma as the sector strives to develop Big Data capabilities are which functions lead and utilize Big Data, what governance system or policies should be in place, what data capabilities will need to grow, and what type of organizations are best to partner with on projects. Best Practices, LLC undertook this study to probe these questions and current trends in the pharmaceutical sector around Big Data and the issues of governance, data capabilities and partnerships.

This study provides Medical, Commercial and HEOR segmented responses on survey questions

KEY TOPICS

• Executive Summary
• Big Data Team Overview and Key Study Insights
• Quantitative Key Findings
• Defining Big Data
• Governance and Leadership
• Partnerships

• Regions where you have Big Data capabilities and Big Data governance resides
• North American functions that utilize and/or lead Big Data projects
• Policies and procedures in place to govern Big Data activities
• Internal vs. external staffing for list of nine data capabilities
• Will your organization's data capabilities increase over the next 2 years and will resources be internally or externally increased?
• Which partners are most impactful/valuable on Big Data projects?

• The HEOR/HECOR function was the function most often using and leading Big Data projects across medical, commercial and HEOR responses. Most participants said many functions – R&D, commercial, pharmacovigilance – are using Big Data studies.
  
• More than half of the medical and HEOR segments said they had 8-9 of the 12 policies listed in the survey.

Industries Profiled:
Pharmaceutical; Health Care; Biotech; Chemical; Medical Device; Manufacturing; Consumer Products; Diagnostic; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Merck; Merck Serono; Novartis; Boehringer Ingelheim; Genentech; Teva Pharmaceutical Industries Ltd; Pfizer; Baxter Healthcare; GlaxoSmithKline ; Bayer; Gilead Sciences; Janssen; Lundbeck; Sanofi; Esteve; Daiichi Sankyo; Purdue Pharma; AstraZeneca

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