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Best Practice Database
Marketing Management » Digital Marketing
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Elite healthcare organizations are investing more than ever in digital marketing to learn about their customers, build better relationships, leverage effective online media, and - of course - grow revenue. However, with greater investment, digital marketers also face the onus of delivering maximum results with available resources.
Best Practices, LLC undertook benchmarking research to provide critical insights into how savvy biopharma digital marketers are using new tools and tactics to reduce cost, raise sales force effectiveness, and highlight critical trends in mobile customer engagement. This study will serve as a benchmark to drive digital marketing performance excellence in the healthcare industry.
Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading bio-pharmaceutical companies through a benchmarking survey instrument. Nearly 70% of participants serve at the level of director or above.