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Best Practice Database
Marketing Management » Digital Marketing
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Elite healthcare organizations are investing more than ever in digital marketing to learn about their customers, build better relationships, leverage effective online media, and - of course - grow revenue. However, with greater investment, digital marketers also face the onus of delivering maximum results with available resources.
Best Practices, LLC undertook benchmarking research to provide critical insights into how savvy biopharma digital marketers are using new tools and tactics to reduce cost, raise sales force effectiveness, and highlight critical trends in mobile customer engagement. This study will serve as a benchmark to drive digital marketing performance excellence in the healthcare industry.
Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading bio-pharmaceutical companies through a benchmarking survey instrument. Nearly 70% of participants serve at the level of director or above.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.