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Best Practice Database
Marketing Management » Digital Marketing
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Biopharmaceutical companies are investing more than ever in digital marketing to learn about their customers, build better relationships, leverage online media, and maximize revenue.
With greater investment, Digital Marketers are also experiencing growing pressure to deliver results.
Best Practices, LLC undertook benchmarking research to examine a host of key operational benchmarks required to achieve Digital Marketing performance excellence in the healthcare industry. In particular, this study provides critical insights into how savvy biopharma digital marketers are using new tools and tactics to measure performance and ROI for key channels.
Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading bio-pharmaceutical companies through a benchmarking survey instrument. Nearly 70% of participants serve at the level of director or above.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.