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Best Practice Database
Marketing Management » Digital Marketing
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Biopharmaceutical companies are investing more than ever in digital marketing to learn about their customers, build better relationships, leverage online media, and maximize revenue.
With greater investment, Digital Marketers are also experiencing growing pressure to deliver results.
Best Practices, LLC undertook benchmarking research to examine a host of key operational benchmarks required to achieve Digital Marketing performance excellence in the healthcare industry. In particular, this study provides critical insights into how savvy biopharma digital marketers are using new tools and tactics to measure performance and ROI for key channels.
Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading bio-pharmaceutical companies through a benchmarking survey instrument. Nearly 70% of participants serve at the level of director or above.