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Marketing Management » Patient Advocacy
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Earning this reputation in the market helps to engender pride and trust not only amongst staff, but amongst the various stakeholders within the community as well. It is the acceptance of the consumers that will, ultimately, have the greatest effect on a product’s success in the market.
As pharmaceutical, biotechnology and medical device companies seek new “go-to-market” strategies and tactics, they have explored new ways to approach and engage patient populations. Marketing executives and managers involved in programs and initiatives aimed at engaging patients can use this research to compare their patient-focused activities with those cited in this study.
This research was based on benchmark survey data of 45 participants from more than 34 leading pharmaceutical, biotechnology and medical device companies. In addition, executive interviews were conducted with selected participants.
Key topics include: