1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
62673BDDD823DDEFF002588220050C489
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/db-building-winning-trademarks-testing-trade-names-internal-support-best-practices?opendocument
18
19opendocument
2035.175.107.185
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




Products & Services Brand Management and Product Leadership Branding and Identity

Building Winning Trademarks and Trade Name Operations: Testing Trade Names and Internal Support Best Practices

ID: 5721


Features:

8 Info Graphics

8 Data Graphics

40+ Metrics

1 Narratives


Pages/Slides: 23


Published: 2022


Delivery Format: Online PDF Document


 

License Options:


Buy Now

 


  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “Building Winning Trademarks and Trade Name Operations: Testing Trade Names and Internal Support Best Practices”

STUDY OVERVIEW

Pharmaceutical product trademarks not only help in conveying the unique positioning and brand promise of a product, but also ensure that the trademark is protected against infringement.


However, many new products seem to reflect haphazard trademarking strategy and execution across their global markets.

Best Practices, LLC undertook this study to distill winning strategies and approaches to the overall trademark evaluation and registration process. The study provides insights to inform successful trademark naming methods, winning internal communication strategies, and superior regional understanding.

KEY TOPICS

  • Testing Methods Used for Trademark Name Selection
  • Use of Vendors in the Trademark Name Generation Process
  • Legal/Compliance Group Involvement in Trademark Name Assessment and Selection
  • Best Practices and Strategies for Developing and Implementing Trademark Names

KEY METRICS
  • Utilization of external testing methods for trademark name selection
  • Utilization of internal testing methods for trademark name selection
  • Level of involvement of vendors in the trademark name generation process
  • Timeframe of Legal and Compliance departments’ involvement in trademark name assessment and selection
  • Strategies used by trademark naming groups to garner internal support for trademark names
  • Prioritization of regulatory authorities in the order of registering a trade name and geographic representation

SAMPLE KEY FINDINGS
  • Multi-pronged Approach Best for Testing: Most organizations use legal screening, linguistic, name safety, and creative research to test tradenames externally. Internally, more than 2/3rd of companies use co-creation and existing trademark analysis. Vendors are involved on a case-by-case basis for trade name generation.

METHODOLOGY

Best Practices, LLC engaged 14 leaders from 13 pharmaceutical and biotech companies to examine their trademarking strategy. Repeat companies represented different brands and therapeutic areas from each other.

Industries Profiled:
Pharmaceutical; Biotech; Health Care; Chemical; Medical Device


Companies Profiled:
Astellas; CSL Behring; Ferring Pharmaceuticals; Fresenius Kabi; Gate Neurosciences; Inc.; Genentech; GlaxoSmithKline ; Medicago; Merck; Pfizer; Roche; Stada Arzneimittel AG; Teva Pharmaceutical Industries Ltd

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.