Building Winning Trademarks and Trade Name Operations: Testing Trade Names and Internal Support Best Practices

However, many new products seem to reflect haphazard trademarking strategy and execution across their global markets.

Best Practices, LLC undertook this study to distill winning strategies and approaches to the overall trademark evaluation and registration process. The study provides insights to inform successful trademark naming methods, winning internal communication strategies, and superior regional understanding.

KEY TOPICS

• Testing Methods Used for Trademark Name Selection
• Use of Vendors in the Trademark Name Generation Process
• Legal/Compliance Group Involvement in Trademark Name Assessment and Selection
• Best Practices and Strategies for Developing and Implementing Trademark Names

• Utilization of external testing methods for trademark name selection
• Utilization of internal testing methods for trademark name selection
• Level of involvement of vendors in the trademark name generation process
• Timeframe of Legal and Compliance departments’ involvement in trademark name assessment and selection
• Strategies used by trademark naming groups to garner internal support for trademark names
• Prioritization of regulatory authorities in the order of registering a trade name and geographic representation

• Multi-pronged Approach Best for Testing: Most organizations use legal screening, linguistic, name safety, and creative research to test tradenames externally. Internally, more than 2/3rd of companies use co-creation and existing trademark analysis. Vendors are involved on a case-by-case basis for trade name generation.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.