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Best Practice Database
Brand Management and Product Leadership » Branding and Identity
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While trademarks can add extraordinary value to a blockbuster, many new products seem to reflect haphazard trademarking strategy and execution across their global markets.
Best Practices, LLC undertook this study to distill winning strategies, structures, and approaches to the overall trademark evaluation and registration process. The study provides insights to inform successful trademark naming operations, funding levels, cross-functional participation, global coordination, best structures, winning internal communication strategies, and superior regional understanding.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.