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Best Practices, LLC designed this research to determine how leading pharmaceutical and biotechnology companies are shaping their global publications strategies and plans in order to maintain scientific credibility while also delivering commercially relevant publications that drive brand success. Best Practices conducted this study in 2011 and 2007, thus generating longitudinal data where appropriate. Executives can use this study to see how trends in Scientific Publications have evolved in the last four years.
This study was conducted through surveys and qualitative interviews with pharmaceutical and biotechnology Global Publication Strategy executives.
Key topics include: