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Patient and professional advocacy groups are an integral part of educating the marketplace on new medicines. Effectively collaborating with advocacy groups is fundamental for educating the public on treatment options and is especially critical for socially sensitive conditions/therapies. This benchmarking study identifies valuable practices in working with patient advocacy groups and managing relationships.
The research also examines ideal structures and skill sets for pharma groups that deal with advocacy groups. In addition, the study shares emerging trends and challenges in patient advocacy. Executives and managers who work with pharma groups that interact with advocacy groups can use this study to compare their approaches and tactics for advocacy group interactions with those of leading organizations.