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25DB




Products & Services Competitive and Business Intelligence Strategic Insights

Competitive Intelligence Excellence: Key Sources, Activities and Trends

ID: 5441


Features:

7 Info Graphics

18 Data Graphics

270+ Metrics


Pages/Slides: 35


Published: 2016


Delivery Format: Online PDF Document


 

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Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from Competitive Intelligence Excellence: Key Sources, Activities and Trends”

STUDY OVERVIEW

An effective competitive intelligence function helps guide the strategic direction of organizations facing a rapidly changing market place. Key components that can enhance the strategic role and impact of the competitive intelligence function include the sources it uses to gather information, the activities it conducts to analyze information and the deliverables it creates to inform the organization.

Best Practices, LLC undertook benchmarking research to identify best practices and innovative methods for improving the strategic role and impact of the competitive intelligence function within the biopharmaceutical industry. In particular, this study provides benchmarks around the key sources for data collection; use of third party vendors; and activities and deliverables that competitive intelligence leaders rely on to enhance the effectiveness of their function.


KEY TOPICS

  • CI Evolution & Trends
  • Key Sources for CI Data Collection & Their Effectiveness
  • Uses of Third Party Vendors
  • CI Collection Processes
  • Key CI Activities

KEY METRICS
  • Top Primary and Secondary Competitive Intelligence (CI) Research Sources Used and their Effectiveness
  • Percentage of Intelligence Gathering Work Involving Primary (Field) Research and Secondary (Desk) Research
  • Innovative Practices in Leveraging Emerging Platforms (e.g., Social Media) for Greater / Faster CI Insights
  • Potential Threats / Opportunities Identified By Competitive Intelligence Function
  • Mechanisms Used to Collect Critical CI Information from Internal Employees
  • Core Activities Conducted By CI Function
  • Breakout of CI Deliverable Types

SAMPLE KEY FINDINGS
  • Top 3 Sources and Tools: Participants cited a wide variety of CI sources and tools they must have to do their jobs effectively. Below are the top 3:
    • CI vendors
    • Industry experts/KOLs and other human contacts
    • Pipeline databases

METHODOLOGY

Best Practices, LLC engaged 24 Competitive Intelligence leaders from 20 leading healthcare companies in this benchmarking study. Participants represented small, mid-size, and large biopharmaceutical and medical device companies. Almost 60% of the participants work in U.S. locations.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Consulting; Research; Medical Device; Manufacturing; Science; Technology


Companies Profiled:
Abbott; Abbvie; Allergan; Array BioPharma; AstraZeneca; Boehringer Ingelheim; CSL Behring; Cubist Pharmaceuticals; Dr Reddy's Laboratories; Ethos Health Communications; GlaxoSmithKline ; IMS Health; Ipsen; Lonza Inc.; Medtronic; Pfizer; Phillips; Teleflex; Teva Pharmaceutical Industries Ltd; Waters

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.