Competitive Intelligence Excellence: Key Sources, Activities and Trends

STUDY OVERVIEW

An effective competitive intelligence function helps guide the strategic direction of organizations facing a rapidly changing market place. Key components that can enhance the strategic role and impact of the competitive intelligence function include the sources it uses to gather information, the activities it conducts to analyze information and the deliverables it creates to inform the organization.

Best Practices, LLC undertook benchmarking research to identify best practices and innovative methods for improving the strategic role and impact of the competitive intelligence function within the biopharmaceutical industry. In particular, this study provides benchmarks around the key sources for data collection; use of third party vendors; and activities and deliverables that competitive intelligence leaders rely on to enhance the effectiveness of their function.

KEY TOPICS

• CI Evolution & Trends
• Key Sources for CI Data Collection & Their Effectiveness
• Uses of Third Party Vendors
• CI Collection Processes
• Key CI Activities

• Top Primary and Secondary Competitive Intelligence (CI) Research Sources Used and their Effectiveness
• Percentage of Intelligence Gathering Work Involving Primary (Field) Research and Secondary (Desk) Research
• Innovative Practices in Leveraging Emerging Platforms (e.g., Social Media) for Greater / Faster CI Insights
• Potential Threats / Opportunities Identified By Competitive Intelligence Function
• Mechanisms Used to Collect Critical CI Information from Internal Employees
• Core Activities Conducted By CI Function
• Breakout of CI Deliverable Types

• Top 3 Sources and Tools: Participants cited a wide variety of CI sources and tools they must have to do their jobs effectively. Below are the top 3:

• CI vendors
• Industry experts/KOLs and other human contacts
• Pipeline databases

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