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Products & Services Competitive and Business Intelligence Resource/ Budget

Competitive Intelligence Landscape Assessment: Activities, Investment and Staffing

ID: 5543


12 Info Graphics

14 Data Graphics

160+ Metrics

Pages/Slides: 34

Published: 2019

Delivery Format: Online PDF Document


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Competitive Intelligence groups help organizations meet the ever-growing challenges in the biopharmaceutical industry by providing actionable insights that help set the strategic and tactical direction for the company. However, it is important to maintain a balance between developing competent functional capabilities and managing limited resources.

Best Practices, LLC conducted this landscape assessment using a meta-analysis approach to identify evolutionary insights for Competitive Intelligence activities, staffing and investment in the biopharmaceutical industry. Insights in this research have been distilled from 10 of Best Practices, LLC’s existing benchmarking studies.


  • Competitive Intelligence activities across product lifecycle
  • Competitive Intelligence investment levels for global organizations
  • Competitive Intelligence staffing levels & skill sets in high-performing companies
  • Roles & scope of Competitive Intelligence teams
  • Competitive Intelligence as enabler of leadership and best decision making
  • Case studies to show management how best-in-class Competitive Intelligence functions contribute and add value

  • Rank the listed Competitive Intelligence activities in order of importance for optimal performance of Competitive Intelligence function
  • Allocation of Competitive Intelligence budget across different categories
  • Competitive Intelligence budget per FTE / $1B in revenue
  • Competitive Intelligence budget as a percentage of revenue
  • Number of FTEs per $1B in revenue
  • Average salary per Competitive Intelligence FTE
  • Which five of the listed employee competencies are most important for delivering maximum value Competitive Intelligence performance?
  • Select top three most critical training topics for development of a strong Competitive Intelligence staff
  • What is the job level of the person to whom the leader (direct manager) of Competitive Intelligence function directly reports?
  • Who are the key stakeholders for your Competitive Intelligence function?
  • What is the functional area of the person to whom the leader (direct manager) of your Competitive Intelligence function directly reports?
  • How many levels of management are there between the Competitive Intelligence head and the company's CEO?
  • What is the title of the highest-level member of the Competitive Intelligence organization?

  • Most Important Competitive Intelligence Activities: Tracking of competitor products and clinical trials are the highest ranked general Competitive Intelligence activities.
  • Competitive Intelligence Budget Allocation: Labor (29%) and vendor costs (22%) consume about half of the Competitive Intelligence budget.
  • Competitive Intelligence FTE Levels: Competitive Intelligence FTE levels range from 0.23 To 3.5 FTEs per $1B in revenue supported, reflecting resource & portfolio differences.


Best Practices, LLC captured data from ten of its benchmarking studies to conduct a Competitive Intelligence Landscape Assessment for the biopharmaceutical sector.

Industries Profiled:
Medical Device; Pharmaceutical; Health Care; Diagnostic; Manufacturing; Biotech; Biopharmaceutical; Technology; Communications; Consumer Products; Banking; Financial Services; Insurance; Research; Marketing; Chemical; High Tech; Consulting; Service; Electronics; Internet; Distribution; Computer Software; Energy; Clinical Research; Laboratories; Computers; Utilities; Telecommunications; Engineering; Shipping; Professional Services; Logistics; Science

Companies Profiled:
3M Pharmaceuticals; Abbott; Abbott Nutrition; Abbott Laboratories; AbbVie; actavis; Aditya Birla Group; Adocia; Alcon; Alcon Laboratories; Alembic; Alkermes; Allergan; Alnylam Pharmaceuticals; Amgen; Amylin; Anoto; ApotheCom; ARIAD; Array BioPharma; Astellas; AstraZeneca; B.Braun; Bausch & Lomb; Baxter Healthcare; Baxter International; Bayer Healthcare; Bayer; Biocon; BioCryst Pharmaceuticals; Biogen; Biogen Idec; Biological E. Limited; BioMarin; Biovail; Bioventus; Boehringer Ingelheim; Bristol-Myers Squibb; Cadila Pharmaceuticals; Centocor; Inc.; Central Bank of India; Citibank; Colorcon; ConjuChem Biotechnologies; Covance; Covidien; CSL Behring; Cubist Pharmaceuticals; Daiichi Sankyo; Datamatics Financial Services; Dendreon Corporation; Dentsply International; Diners Club International; doTerra; Dr Reddy's Laboratories; Eisai; Eli Lilly and Company; EMD Serono; Emergent BioSolutions; Endo Pharmaceuticals; Essilor International S.A.; Ethicon Endo-Surgery Inc.; Ethicon; Johnson & Johnson; Ethos Health Communications; Farma Health; Ferring Pharmaceuticals; Genentech; GlaxoSmithKline ; Gilead Sciences; Glenmark; Grifols; Human Genome Sciences; IBM; Immunex; IMS Health; Indegene Lifesystems; Infosys; Inspire Pharmaceuticals; Intel; Intermountain Healthcare; Ipsen; Ironwood; Janssen; Jazz Pharmaceuticals; King Pharmaceuticals; Kodak; Lac Mac; Lilly; Lonza Inc.; Mallinckrodt; McKesson; MedImmune; Medtronic; Medrad; Merck; Merck Serono; MyDataBall; Novartis; Nova Nordisk; Oracle; Orion Pharmaceuticals; PDL; PDL BioPharma; Pfizer; Pharma Consulting; Phillips; Procter & Gamble Pharma; Progress Energy; ProStrakan; Purdue Pharma; Quintiles; Ranbaxy; Roche; Rxperts; Salt Creek Biosciences; Sanofi; Sanofi Pasteur; Sanofi-Aventis; Santen; SAS; Sequor; Shire; Stiefel; Sunovion; Syntel; Takeda Pharmaceuticals; Tata Technologies; Teleflex; Tesaro; Teva Pharmaceutical Industries Ltd; Theratechnologies; Torrent Pharmaceuticals Ltd.; Transform Strategy Partners; UCB Pharma; UPS; Upsher-Smith; Vertex Pharmaceuticals; Vifor Pharma; Vivus; VMware; Waters; Waters Corporation; Women's Choice Pharmaceuticals; Wyeth Nutrition/Nestle; Xanodyne Pharmaceuticals; Zydus

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