Corporate Healthcare Programs: Best Practices in Providing Healthcare for Employers

Forward-thinkers in the biopharmaceutical industry recognize employers as true payers of healthcare, ready to assume a more active role in healthcare decision making. As a result, many companies are seeking ways to serve this underappreciated space in an alternative, complementary approach to the traditional pharma commercial model.

Their efforts focus on building long-term business relationships and working as a kind of consultative partner who can help employers improve not only health outcomes for employees, but also business outcomes in general. The challenge consists in targeting the right employers and demonstrating the link between well-informed benefit design decisions and overall employee productivity.

This new benchmarking study frames the current employer market landscape and analyzes how leading companies organize their employer groups, conceive of their efforts, and operate in the field. Managed Care, Managed Markets, and other Sales and Marketing heads can use the metrics and narrative insights contained in this study to compare their employer groups to those of other top companies, or to spearhead a new employer market effort within their own organization.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Consumer Products; Biotech; Chemical; Medical Device


Companies Profiled:
Abbott; Ortho Biotech; Bayer Healthcare; Ethicon Endo-Surgery Inc.; Alcon Laboratories; Genentech; Boehringer Ingelheim; GlaxoSmithKline; Celgene; Johnson & Johnson; Centocor; Inc.

Study Snapshot

This research is based on benchmark survey data of 17 participants from the pharmaceutical, biotechnology and medical device companies that work in the employer space. In addition, executive interviews were conducted with seven of the 17 participants.

Key topics include:

• Employer group structures
• Employer group functional oversight
• Employer group size and resources
• Employer group goals and approaches
• Employer targeting and contact points
• Definition of success
• Keys and obstacles to success
• ROI measurement

Sample Key Findings

Most Employer Markets efforts were organized over the last eight years.

• Median time working with Employer Markets was five years among respondents although some participants are just getting started in this space.
• Some more mature Employer Markets programs have recently revamped and refocused efforts.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.