Deploying the iPad or Android-Based Tablet to Medical Science Liaison Teams: CRM Integration, Security and Measuring Effectiveness

STUDY OVERVIEW

Given the expanding role of technology and the increased usage of iPads and android-based tablets by Medical Science Liaisons, it's critical for biopharmaceutical and medical device companies to measure the effectiveness of these devices and to ensure they are creating value for both the customer groups and the internal teams.

Best Practices, LLC undertook benchmarking research to provide insights around the use of iPads by Medical Science Liaisons and issues around CRM integration, compliance, security and measuring effectiveness. This study also identifies the best practices and challenges encountered when deploying iPads or android-based tablets to MSLs.

KEY TOPICS

• Tablets Compliance with CRM Systems
• Concerns on Security
• Measuring Effectiveness
• Top Challenges
• Best Practices

KEY METRICS

• Do you use a separate Closed Loop Marketing (CLM) company or platform in addition to your CRM?
• Who monitors your system security for iPad/android devices used in the field by MSLs?
• How often does your company check electronic histories to ensure compliance?
• Do you allow MSLs to access the company's information through VPN or Cloud database?
• Please estimate the percentage change in KPI performance for the mentioned KPIs since deploying an iPad/android tablet to MSLs in your organization
• Have you realized a Return on Investment (ROI) on iPad/Android tablets for MSLs in your organization?

SAMPLE KEY FINDINGS

• Organizations Focus Tablet Effectiveness KPIs on KOL Management: The top 2 KPIs used to measure tablet effectiveness include ‘number of scientific presentations delivered’ used by 71% of organizations, followed by ‘number of interactions and insights gathered from physicians and KOLs’ used by 43%.

METHODOLOGY

Best Practices, LLC engaged 22 Medical Affairs leaders from 16 leading biopharmaceutical and medical device companies through a benchmarking survey. Participants have direct experience working with field-based medical teams. Almost 70% of participants are at director level or senior MSL positions.

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