Deploying the iPad or Android-Based Tablet to Medical Science Liaison Teams: Training and Content Delivery

STUDY OVERVIEW

In recent years, the iPad has proven to be a valuable tool for enhancing Medical Science Liaisons' interactions with key thought leaders. However, deploying iPads or android-based devices into the field requires significant planning and training to make the investment a success.

Best Practices, LLC undertook benchmarking research to provide insights around the successful deployment of iPads to Medical Science Liaisons. In particular, the study delivers benchmarks around the extent of device implementation, training around tablet usage, content delivery and usage.

KEY TOPICS

• Extent of Implementation
• Setting of Training
• Content Delivery and Usage

KEY METRICS

• If you currently use multiple devices, do you plan on streamlining to one device in the future?
• Which of the listed peripheral devices are used to complement an iPad/android-based device in the field?
• What training do you offer around iPad and android-based deployment?
• What training formats do you use to educate staff about their new devices?
• How do your MSL teams use the iPad/android in the field?
• What barriers have you encountered for MSLs using iPads in the field?

SAMPLE KEY FINDINGS

IT Responsible for Streamlining and Creating Applications for iPads: For 94% of organizations, IT carries out the streamlining and integrating activities. Customized applications and software are needed to use iPad tablets for specialized MSL activities. For 56% of organizations, this job is done by IT, followed by vendors that handle the same for 31% of organizations.

METHODOLOGY

Best Practices, LLC engaged 22 Medical Affairs leaders from 16 leading biopharmaceutical and medical device companies through a benchmarking survey. Participants have direct experience working with field-based medical teams. Almost 70% of participants are at director level or senior MSL positions.

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