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Field-based medical teams have risen in importance for pharmaceutical companies as the influence of payers has increased and the access to providers has decreased. Medical Science Liaisons (MSLs) and Health Outcomes Liaisons (HOLs) are two of the principal functions that make up field medical teams, although field roles that serve the payer community have a variety of titles. While these two roles typically serve different external customers, both are seen as vital ways of educating providers and payers about an organization's products.
Best Practices, LLC conducted this benchmarking study to produce industry metrics on key aspects of activities for field-based medical teams, including time spent on key activities, value associated with activities, metrics that are seen as valuable for measuring effectiveness and how often field members visit external stakeholders. Leaders of field medical teams can use this study to compare their activities and performance measurement approaches with peer organizations.
This study provides segment perspectives on MSLs vs. HOLs, large and small companies as well as global vs. U.S.-only companies.
Value vs. Time Spent on Activities: There are areas that MSL and HOL teams should consider spending more time on because of the associated high value.
Best Practices, LLC engaged 23 leaders from 19 biopharmaceutical companies through a benchmarking survey.