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Best Practice Database
Digital Technology » Digital Technology and Innovation
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
As Digital Marketing strategies and tactics evolve, companies must constantly adapt how they measure the impact/reach and performance of their digital activities. Effective performance measurement approaches enable organizations to gauge the value of their digital activities and where they should invest resources.
This study examines the metrics successful healthcare organizations use to measure the impact/reach of key digital activities such as Email, social media and websites. In addition, the research examines the effectiveness of various metrics used to measure the performance of key digital activities, including SEO, online community engagement and website and mobile optimization.
This study provides segment perspectives on large, mid-cap and small companies as well as global vs. U.S.-only companies.
Best Practices, LLC engaged 48 Digital Marketing leaders at 42 companies through a benchmarking survey instrument. Representatives from 8 companies participated in deep-dive interviews.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.