1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
6DE0F68F65A98DC7385257D87007A790C
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/db-digital-marketing-excellence-impact-performance-measurement-benchmarks?opendocument
18
19opendocument
203.226.251.81
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




Products & Services Marketing Management Digital Marketing

Digital Marketing Excellence: Impact and Performance Measurement Benchmarks

ID: 5336


Features:

16 Info Graphics

20 Data Graphics

350 Metrics

3 Narratives


Pages/Slides: 47


Published: 2014


Delivery Format: Online PDF Document


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 


  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Digital Marketing Excellence: Impact and Performance Measurement Benchmarks"

STUDY OVERVIEW

As Digital Marketing strategies and tactics evolve, companies must constantly adapt how they measure the impact/reach and performance of their digital activities. Effective performance measurement approaches enable organizations to gauge the value of their digital activities and where they should invest resources.

This study examines the metrics successful healthcare organizations use to measure the impact/reach of key digital activities such as Email, social media and websites. In addition, the research examines the effectiveness of various metrics used to measure the performance of key digital activities, including SEO, online community engagement and website and mobile optimization.

This study provides segment perspectives on large, mid-cap and small companies as well as global vs. U.S.-only companies.


KEY TOPICS

  • Study Overview
  • Key Findings & Trends
  • Benchmarks in Digital Productivity
  • Effective Metrics for Measuring Performance

SAMPLE KEY METRICS
  • Email service volumes per month, per send
  • Website service volumes
  • Social media service volumes
  • Do you measure digital performance for these digital activity types?
  • Innovative approaches to score carding for Digital Marketing teams
  • Effectiveness of listed metrics for assessing Digital Marketing performance
  • Effectiveness of listed metrics for assessing Email performance
  • Effectiveness of listed metrics for assessing social websites
  • Effectiveness of listed metrics for assessing Search Engine Optimization
  • Effectiveness of listed metrics for assessing website and mobile optimization
  • Effectiveness of listed metrics for assessing online community engagement
  • Other highly effective performance metrics used to assess digital performance

SAMPLE KEY FINDINGS
  • Roughly 70% Find “Content Engagement” Effective for Measuring Email Marketing Performance: More than two-thirds of partners consider content engagement metrics either “highly effective” (38%) or “somewhat effective” (31%) for measuring email marketing campaigns. Sales leads and downloads were both rated effective by a majority of respondents – with few companies finding them ineffective – but a significant percentage of companies (20-29%) do not currently use these metrics.
  • Clear Measurement of Social Media Success Is Elusive: A large percentage of Digital teams do not use any metrics to evaluate social media marketing and interaction. Metrics that measure interaction quality (e.g., comments, likes, % of video watched) are most often deemed “highly effective,” but volume metrics (e.g., traffic increases, visits) are deemed at least “somewhat effective” by the greatest number of respondents. Online community engagement measurement is also still in nascent stages: DM groups active on this front typically find “insights gathered” and “engagement” to be the best performance evaluators.

METHODOLOGY

Best Practices, LLC engaged 48 Digital Marketing leaders at 42 companies through a benchmarking survey instrument. Representatives from 8 companies participated in deep-dive interviews.


Industries Profiled:
Pharmaceutical; Health Care; Diagnostic; Manufacturing; Biotech; Consumer Products; Medical Device; Biopharmaceutical; Clinical Research; Laboratories; Marketing


Companies Profiled:
Teva Pharmaceutical Industries Ltd; Abbott; Abbvie; Merck; Bayer; Sanofi; Pfizer; Takeda Pharmaceuticals; Boehringer Ingelheim; Roche; Amgen; GlaxoSmithKline ; Novo Nordisk; Covidien; LEO Pharma; Biogen Idec; Olympus Corporation; Eisai; Mylan; UCB Pharma; Ferring Pharmaceuticals; Lundbeck; Catalent Pharma Solutions; Astellas; CSL Behring; Ranbaxy; Galderma; Chiesi; Boston Scientific; Edwards Lifesciences; Purdue Pharma; Nektar Therapeutics; Merial; Triplefin; biokit; Precision Therapeutics; Genomic Health; Meridian Bioscience; Vivus; Cochlear; Haemonetics Corporation; MD Outlook

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.