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Best Practice Database
Marketing Management » Digital Marketing
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As Digital Marketing strategies and tactics evolve, companies must constantly adapt how they measure the impact/reach and performance of their digital activities. Effective performance measurement approaches enable organizations to gauge the value of their digital activities and where they should invest resources.
This study examines the metrics successful healthcare organizations use to measure the impact/reach of key digital activities such as Email, social media and websites. In addition, the research examines the effectiveness of various metrics used to measure the performance of key digital activities, including SEO, online community engagement and website and mobile optimization.
This study provides segment perspectives on large, mid-cap and small companies as well as global vs. U.S.-only companies.
Best Practices, LLC engaged 48 Digital Marketing leaders at 42 companies through a benchmarking survey instrument. Representatives from 8 companies participated in deep-dive interviews.