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Best Practice Database
Digital Technology » Investment Benchmarks
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Like other industry sectors, the pharmaceutical industry recognizes the important role Digital Marketing plays in engaging customers. As the role and impact of Digital Marketing continues to grow, pharma wants to ensure it not only is appropriately funding its Digital Marketing teams but also is maximizing its customer impact and return on investment.
Best Practices, LLC conducted this study to capture budgetary benchmarks on how leading Digital teams optimize resource investment across key channels to maximize customer impact and return on investment
In particular, this research contains current and forecasted investment levels, Digital Marketing investments as a percentage of total marketing budget, investment across key DM channels & activities and the impact of digital activities on customers & ROI measurement
This study provides segment perspectives on large, mid-cap and small companies as well as global vs. U.S.-only companies.
Best Practices, LLC engaged 48 Digital Marketing leaders at 42 companies through a benchmarking survey instrument. Representatives from 8 companies participated in deep-dive interviews.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.