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Best Practice Database
Marketing Management » Digital Marketing
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Like other industry sectors, the pharmaceutical industry recognizes the important role Digital Marketing plays in engaging customers. As the role and impact of Digital Marketing continues to grow, pharma wants to ensure it not only is appropriately funding its Digital Marketing teams but also is maximizing its customer impact and return on investment.
Best Practices, LLC conducted this study to capture budgetary benchmarks on how leading Digital teams optimize resource investment across key channels to maximize customer impact and return on investment
In particular, this research contains current and forecasted investment levels, Digital Marketing investments as a percentage of total marketing budget, investment across key DM channels & activities and the impact of digital activities on customers & ROI measurement
This study provides segment perspectives on large, mid-cap and small companies as well as global vs. U.S.-only companies.
Best Practices, LLC engaged 48 Digital Marketing leaders at 42 companies through a benchmarking survey instrument. Representatives from 8 companies participated in deep-dive interviews.