Digital Patient Engagement Strategies in Global, Emerging, and Developed Markets: Service Levels, Performance Metrics and Lessons Learned

STUDY OVERVIEW

KEY TOPICS

• Drivers of program creation
• Outreach awareness and program satisfaction levels
• Effectiveness of patient engagement activities and feedback tools
• Lessons Learned from Qualitative Insights

KEY METRICS

• Please indicate the frequency with which your company performs outreach to the listed groups through its external engagement programs
• How would you rate the effectiveness of the activities you utilize as part of your organization’s Digital Patient Engagement program?
• Please indicate how satisfied you are with the overall awareness achieved through each outreach program
• How effective are each of the listed metrics when evaluating the success of Digital Patient Engagement programs?
• Please rate the importance of these patient advocacy group activities and support services when building and maintaining Digital Patient Engagement programs
• Which of the listed activities and programs are included in the total current Digital Patient Engagement spend for your franchise (or brand)?

SAMPLE KEY FINDINGS

• Metrics: The use of metrics to measure success of patient-focused digital marketing activities differs across market types. More than half of the benchmark class cited the use of patient adherence and page view counts as the most effective metric. A vast majority of the participants operating in developed and global markets consider surveys as an effective tool for program measurement. However, in emerging markets, only half of the participants consider them effective.

METHODOLOGY

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