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Best Practice Database
Marketing Management » Patient Advocacy
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One of the key factors that plays an important role in the effectiveness of digital patient engagement programs is resource allocation. As a result, pharmaceutical, biotechnology and medical device organizations need to optimize the staffing and spend levels of their Digital Patient Engagement groups to maximize efficiency and impact.
Best Practices, LLC undertook this research to identify current staffing and spending levels for digital patient engagement programs. The study also examines vendor utilization and legal/compliance involvement for digital patient engagement. Specifically, this study delivers digital patient engagement benchmarks around staffing allocation; outsourcing levels; spending; and involvement level of legal and compliance department.
Insights in this benchmarking study are presented into three segments: Global Market Segment, Developed Market Segment and Emerging Market Segment.
Best Practices, LLC engaged 54 industry professionals involved in digital patient engagement programs at 34 leading pharmaceutical, biotechnology and medical device companies through a benchmarking survey.