Digital Patient Engagement Strategies in Global, Emerging, and Developed Markets: Structure, Technology and Tools for Successful Engagement Programs

STUDY OVERVIEW

KEY TOPICS

• Effective digital tactics and technologies
• Effective patient feedback tools
• Access to health records
• Frequency of outreach to patients and HCPs
• Digital patient engagement reporting authority
• Effective knowledge transfer channels

KEY METRICS

• Which of the listed digital tactics or technologies do you employ in your Digital Patient Engagement programs?
• How would you rate the effectiveness of the activities you utilize as part of your organization’s Digital Patient Engagement program?
• How effective have the listed patient feedback collection tools been for segmenting patients to receive engagement messages aligned with different phases of their journey?
• Which of the mentioned statements best describes your patient engagement group’s involvement with Patient Health Records in emerging markets?
• Please indicate the outreach frequencies to HCPs and patients through external engagement programs
• What is the reporting structure of those responsible for Digital Patient Engagement programs?
• Please indicate the effectiveness of each channel through which you internally exchange knowledge, breakthroughs, and innovations with your colleagues for Digital Patient Engagement programs

SAMPLE KEY FINDINGS

• Preferred Tools: Program-branded websites and newsletters are highly employed in Global markets, while website portals and SMS reminders are employed the most by companies in Emerging markets. Companies in Developed markets employ unbranded educational documents the most. Consequently, programs established in Emerging markets see a higher level of engagement than those in Global or Developed markets. This can be attributed to the straightforward, accessible nature of digital engagement programs in Emerging markets.

METHODOLOGY

Best Practices, LLC engaged 54 industry professionals involved in digital patient engagement programs at 34 leading pharmaceutical, biotechnology and medical device companies through a benchmarking survey.

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