Disease Awareness Program Excellence in CNS / Neurology: Utilizing Advocacy Groups and Social Media

KEY TOPICS

• Advocacy Group Advocacy Partnerships for CNS Disease Awareness Impact
• Involvement of Legal Department in Neurology Disease Awareness
• Strategic Use of Social Media for Disease Awareness

• Importance of each patient advocacy group activity and support service from a CNS disease awareness program perspective – Total benchmark class; global vs. country level; single brand vs. portfolio
• Effective approaches to support CNS disease awareness activities with patient advocacy groups
• Importance of highly effective patient advocacy group activities and support services from a CNS disease awareness program perspective – Global vs. country level; highly competitive vs. less competitive market
• Timing of disease awareness activities with CNS patient advocacy groups
• Level of involvement of legal department in CNS-related disease awareness program areas – Total benchmark class; global vs. country level; single brand vs. portfolio
• CNS / neurology disease awareness activities conducted on social media and timing of first initiation of each activity – Total benchmark class; large vs. mid-small pharma
• Utilization ranking of social media activities for generating disease awareness in CNS / neurology
• Total investment in social media disease awareness activities – Total benchmark class; mid-small pharma; country level teams; single brand teams

• Social Media Activities: Top-ranked social media activities to generate disease awareness in CNS / neurology include: (1) Social media listening, (2) online physician communities, and (3) online patient communities.

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