Disease Awareness Program Excellence in CNS / Neurology: Structure and Timing

KEY TOPICS

• CNS Disease Awareness Program Structure
• Tactical Approaches for CNS Disease Awareness
• Timing of Neurology Disease Awareness Activities

• Organizational structure of CNS disease awareness programs – Total benchmark class, large vs. mid-small pharma; global vs. country level; single brand vs. portfolio
• Functional leadership and cross-team collaboration in CNS disease awareness programs
• Prevalence of dedicated CNS disease awareness teams
• Initiation and conclusion points of CNS disease awareness resourcing – Total benchmark class, large vs. mid-small pharma; global vs. country level; single brand vs. portfolio; highly competitive vs. less competitive market
• Timing and utilization of CNS disease awareness activities
• Most frequent CNS disease awareness activities

• Disease Awareness Activities: Unbranded websites, presentations or handouts, and disease information on advocacy websites are the most utilized disease awareness activities.

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