Disease Awareness Program Excellence: Budget and Effectiveness: Best Practice Summary

STUDY OVERVIEW
BENCHMARK CLASS
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STUDY OVERVIEW

Disease state awareness campaigns play a prominent role in informing patients and HCPs on current trends in understanding and treating disease states. Today, more than ever, understanding how to effectively avoid pitfalls and learn from best practices in regard to disease state awareness is crucial for success in a new product launch.

Best Practices, LLC conducted this benchmarking research to spotlight effective practices around the investment for successful disease awareness programs. The study presents insights, best practices, and pitfalls that leading biopharma organizations have learned from their recent disease awareness campaigns.

KEY TOPICS

Disease awareness program effectiveness
Best practices and common pitfalls
Budget and spending for disease awareness programs

KEY METRICS

How do you rate the overall effectiveness of your disease awareness programs?
Approximately what percentage of your total disease awareness budget for a new product is allocated to each of the listed product stages?
Please estimate the total budget for disease awareness initiatives, activities and programs during the current budget year
In the peak year of investment in disease awareness, please estimate how much you spend
To what extent do the listed factors influence the amount of resources dedicated to disease awareness programs on a product-by-product basis?
Which of the listed functions provide funding for your disease awareness program?
For a new product that serves an unmet need or is in a therapeutic area where there are limited choices, how much more (percentage-wise) do you need to invest above what you normally would for a product?

SAMPLE KEY FINDINGS

Program Effectiveness: Most participants rate their disease awareness program as “effective,” but see room to improve.

Budget and Funding: Marketing team is the primary funder for disease awareness programs, followed by Brand teams.

METHODOLOGY

Best Practices, LLC engaged 30 leaders from 28 top life sciences organizations in this benchmarking research. Four executives participated in deep-dive operational interviews. Secondary research is occasionally provided for context.

Industries Profiled:
Pharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Biopharmaceutical; Public Relations; Chemical; Health Care; Communications; Clinical Research; Laboratories

Companies Profiled:
AbbVie; Adamas Pharmaceuticals; AstraZeneca; Bayer; Biogen; Catalyst Pharmaceuticals; CSL Behring; Daiichi Sankyo; Eli Lilly and Company; EMD Serono; FleishmanHillard; Fresenius Medical Care; Genentech; Genzyme; Indivior; Merck KGaA; Merck Sharp & Dohme; Myovant Sciences; Nevakar; NexGen Healthcare; Novartis; Prometheus Laboratories; PruGen Pharmaceuticals; Sanofi; Teva Pharmaceutical Industries Ltd; Tokai Pharmaceuticals; Vertex Pharmaceuticals; ZS Pharma

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

Disease Awareness Program Excellence: Budget and Effectiveness

ID: 5671

Features:

Pages/Slides: 26

Published: 2021

Delivery Format: Online PDF Document

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