Disease Awareness Program Excellence: Structure and Timing

• Disease awareness program structure
• Disease awareness tactics
• Timing of disease awareness activities

• Which of the listed models best describes the organizational structure of your disease awareness program?
• Please indicate whether each of the listed functions are involved in disease awareness programs; and which functions take a leading role in disease awareness programs
• Does your company have a distinct group established that handles disease state awareness programs?
• At what point does your company begin and end resourcing disease awareness efforts?
• Please indicate the disease awareness activities you utilize, when you first begin each activity, and whether you use that activity in the subsequent periods listed
• Please indicate, in order, your three most heavily used disease awareness activities

• Activities and Alliances:

• Most disease awareness efforts begin during clinical trials and end at launch +3 years
• Disease awareness activities concentrated on launch year and launch -1 year
• Unbranded websites, conference presentations/handouts, and MSL presentations are the most utilized disease awareness activities

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