Disease Awareness Program Excellence: Utilizing Advocacy Groups and Social Media

• Involvement of advocacy groups in disease awareness
• Involvement of legal department in disease awareness
• Use of social media for disease awareness

• Please rate the importance – from a disease awareness program perspective - of the listed patient advocacy group activities and support services
• Which approaches work best to support disease awareness activities with patient advocacy groups?
• Please indicate the disease awareness activities you utilize with advocacy groups, when you first use each activity, and whether you use that activity in the subsequent periods listed
• What level of involvement does your organization's legal department take in each of the listed disease awareness program areas?
• Please indicate disease awareness activities you conduct on social media, when you first initiate each activity, and whether you use that activity in the subsequent periods listed
• Please indicate, in order, your three most heavily used social media activities to generate disease awareness
• Please indicate your total overall level (raw amount) of investment in social media disease awareness activities during the last fiscal year
• Please indicate the percentage that social media spending represents of your total overall disease awareness budget

• Social Media:

• Continually monitor and modify social medical activities
• Message boards and moderators provide great direct feedback to manufacturers

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