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The pharmaceutical industry uses disease state awareness campaigns to disseminate unbranded information about current trends for specific disease states to key external stakeholders.
Pharma companies often work with patient advocacy groups to inform consumers about current disease state trends and clinical programs that are in progress. Unbranded disease state Web sites are one of the principal ways that advocacy groups and pharma companies work together to provide disease awareness information.
Best Practices, LLC conducted a primary research study that examines what type of disease awareness activities companies perform with advocacy groups, when they start those activities, and which do they consider most important. The study also looks at the use of social media for disease awareness activities.
Pharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Public Relations; Health Care; Biopharmaceutical
Bayer; Abbvie; Genzyme; Adamas Pharmaceuticals; AstraZeneca; Biogen; Novartis; Eli Lilly; FleishmanHillard; Fresenius Medical Care AG & Co. KGaA; ZS Pharma; Indivior; Merck; Catalyst Pharmaceuticals; Prometheus Therapeutics & Diagnostics; Tokai Pharmaceuticals; Vertex Pharmaceuticals