Disease Awareness Program Excellence in Immunology: Structure and Timing

KEY TOPICS

• Immunology Disease Awareness Program Structure
• Disease Awareness Tactics
• Timing of Disease Awareness Activities

• Organizational structure of immunology disease awareness programs – Total benchmark class, large vs. mid-small pharma; global vs. country level; single brand vs. portfolio
• Functional leadership and cross-team collaboration in immunology disease awareness programs
• Prevalence of dedicated immunology disease awareness teams
• Initiation and conclusion points of immunology disease awareness resourcing – Total benchmark class, large vs. mid-small pharma; global vs. country level; single brand vs. portfolio; highly competitive vs. less competitive market
• Timing and utilization of immunology disease awareness activities
• Most frequent immunology disease awareness activities

• Disease Awareness Activities: Unbranded websites, Disease state presentations and MSL presentations are the most utilized disease awareness activities.

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