Disease Awareness Program Excellence in Oncology: Structure and Timing

KEY TOPICS

• Oncology Disease Awareness Program Structure
• Disease Awareness Tactics
• Timing of Disease Awareness Activities

• Organizational structure of oncology disease awareness programs – Total benchmark class, large vs. mid-small pharma; global vs. country level; single brand vs. portfolio
• Functional leadership and cross-team collaboration in oncology disease awareness programs
• Prevalence of dedicated oncology disease awareness teams
• Initiation and conclusion points of oncology disease awareness resourcing – Total benchmark class, large vs. mid-small pharma; global vs. country level; single brand vs. portfolio; highly competitive vs. less competitive market
• Timing and utilization of oncology disease awareness activities
• Most frequent oncology disease awareness activities

• Structure: Manufacturers with large, single country footprints or extensive portfolios tend to default to decentralized and hybrid disease awareness structures.

• Alliances: Advocacy groups are valuable partners to collaborate and foster relationships with, with less emphasis on giving grants / financial support.

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