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Best Practice Database
Sales and Marketing » Marketing Management » Deploying Marketing Programs » Marketing Communication and Promotion » Continuous Improvement
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
As companies compete for customers and a larger share of the marketplace, driving top-line growth necessitates innovation and process improvements to ensure continued success. The ability to reach new markets, re-generate established markets and deliver superior products and services to the consumer requires the capability to drive growth by identifying and defining new products, services, innovative strategies, business models and practices.
The following case studies represent company success stories in two-three page summaries based on their presentations.