Effective Immunology Medical Insights Management: Team Structure, Effectiveness, and Lessons Learned

Best Practices, LLC undertook this benchmark study to help Immunology Medical Affairs teams refine their approaches to insight management. The study explores the structural frameworks, effectiveness, and lessons learned from leading organizations in gathering and disseminating immunology insights.

Benchmark data is broken down into two different segments to provide deeper insights. Classifications reflect their approach and standing in immunology medical insight generation: Insight Leaders (5 respondents) and Insight Majority (18 respondents).

KEY TOPICS

• Structure of Immunology Medical Insights and Dissemination Group
• Disseminating Immunology Insights: Tools, Activities and Effectiveness
• Best Practices and Key Lessons Learned
• Actionable Insights and Intelligence Gathering in Immunology

• Presence of a separate group that gathers and disseminates immunology insights for Medical Affairs – Total benchmark class, Insight Leaders, and Insight Majority
• Role of each of the groups within Medical Affairs for both gathering and disseminating immunology insights – Total benchmark class, Insight Leaders, and Insight Majority
• Roles of Medical Affairs sub-functions in gathering and disseminating immunology insights – Insight Leaders and Insight Majority
• Lead and support role of Medical Affairs groups in gathering and disseminating immunology insights – Total benchmark class
• Level of expertise of the person who is responsible for conveying immunology medical insights to other functions – Total benchmark class, Insight Leaders, and Insight Majority
• Strengths and weaknesses of immunology insights gathering and dissemination group structure
• Breakdown of intelligence deliverables types in immunology – Total benchmark class, Insight Leaders, and Insight Majority
• Tools used by Immunology Medical teams to deliver insights to other functions – Total benchmark class, Insight Leaders, and Insight Majority
• Effectiveness and importance of digital tools used by the Immunology Medical Affairs team to gather, evaluate, and disseminate intelligence – Total benchmark class, Insight Leaders, and Insight Majority
• Additional methods used by Immunology Medical Affairs teams to gather intelligence (beyond KOL and HCP engagement)

• Medical Affairs Insight Leadership: Most companies rely on Field Teams (72%) and Medical Strategy (67%) to lead the insight process. However, leading organizations have thought-leader management and operations step in as well.

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