If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Sales Leadership » Sales Training
Download FREE Excerpt
12 Info Graphics
5 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Realizing the complexities and competition inherent in a new product launch, biopharmaceutical companies are focusing more attention on preparing and measuring the performance of the District Sales Managers (DMs) who oversee launch-related activities in the field.
While pharma companies have long had tactics and metrics for measuring sales reps' launch performance, it has been challenging to effectively link the DMs to the launch performance of a new drug. This study provides qualitative and quantitative data on the strategies and tactics organizations are using to effectively create District Manager accountability for launch performance.
Best Practices, LLC engaged 20 sales leaders from 20 biopharmaceutical companies for this study. The methodology included a benchmarking survey and executive interviews with four participants.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.