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Best Practice Database
Sales Leadership » Sales Training
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The competitive landscape for the biopharmaceutical industry has made new product launches even more important. Thus the role of the District Manager (DM) has become even more critical to launch success because it's the DM who oversees launch-related sales activities in the field.
This study identifies the pre-launch training sequence for the sales force, what delivery approaches are most effective, the ideal curriculum and the success factors for preparing district managers. Sales leaders can use this study to compare their approach to sales force launch training with peer companies in the biopharmaceutical industry.
Best Practices, LLC engaged 20 sales leaders from 20 biopharmaceutical companies for this study. The methodology included a benchmarking survey and executive interviews with four participants.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.