Effective Oncology (Hematologic Malignancies) Medical Insights Management: Team Structure, Effectiveness, and Lessons Learned

KEY TOPICS

• Structure of Oncology (Hematologic Malignancies) Medical Insights and Dissemination Group
• Disseminating Oncology (Hematologic Malignancies) Insights: Tools, Activities and Effectiveness
• Best Practices and Key Lessons Learned
• Actionable Insights and Intelligence Gathering in Oncology (Hematologic Malignancies)

• Presence of a separate group that gathers and disseminates oncology (hematologic malignancies) insights for Medical Affairs – Total benchmark class, Insight Leaders, and Insight Majority
• Role of each of the groups within Medical Affairs for both gathering and disseminating oncology (hematologic malignancies) insights – Total benchmark class, Insight Leaders, and Insight Majority
• Roles of Medical Affairs sub-functions in gathering and disseminating oncology (hematologic malignancies) insights – Insight Leaders and Insight Majority
• Lead and support role of Medical Affairs groups in gathering and disseminating oncology (hematologic malignancies) insights – Total benchmark class
• Level of expertise of the person who is responsible for conveying oncology (hematologic malignancies) medical insights to other functions – Total benchmark class, Insight Leaders, and Insight Majority
• Strengths and weaknesses of oncology (hematologic malignancies) insights gathering and dissemination group structure
• Breakdown of intelligence deliverables types in oncology (hematologic malignancies) – Total benchmark class, Insight Leaders, and Insight Majority
• Tools used by Oncology (Hematologic Malignancies) Medical teams to deliver insights to other functions – Total benchmark class, Insight Leaders, and Insight Majority
• Effectiveness and importance of digital tools used by the Oncology (Hematologic Malignancies) Medical Affairs team to gather, evaluate, and disseminate intelligence – Total benchmark class, Insight Leaders, and Insight Majority
• Additional methods used by Oncology (Hematologic Malignancies) Medical Affairs teams to gather intelligence (beyond KOL and HCP engagement)

• Insight Gathering Process and Its Effectiveness: Few conduct the Insight Process through a stand-alone group. Instead, they use various subfunctions to coordinate a slate of activities to ensure data is gathered and input into a system. They may choose to coordinate work across other inter-functional groups, often with limited success.

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