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Best Practice Database
Sales and Marketing » New Product Development and Launch » Optimizing Product Portfolio » Lifecycle Management
Metrics, Graphics, Summary Matrix, Detailed Process Map
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
This survey-based benchmarking exchange was designed to understand how companies can extend and optimize the value of pharmaceutical products as they enter the late mature phase of the product life cycle. This study identifies those activities that have proven to be successful life cycle management techniques for the late mature phase. These tactics can help extend product life, find new markets and continue product growth.
Pharmaceutical, medical device and biotech companies can benefit from this 54-slide presentation on the most commonly utilized life cycle management strategies.