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Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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In the fast pace of today's marketplace, pharmaceutical companies need to be able to make strategic decisions quickly to maintain or gain a competitive advantage. This is especially true when it comes to making decisions based on internal market research studies. Having a laborious internal review process for these market research projects can bog down a study's launch and, consequently, slow down decisions. Therefore, it behooves organizations to adopt an efficient approach to the market research approval process.
Best Practices, LLC undertook this benchmarking study to provide qualitative and quantitative data on how leading companies manage roles and responsibilities to expedite the market research approval process. The study also provides a healthy sample of qualitative insights from participants that deal with lessons learned in speeding up the review of market research study proposals. Using both metrics and insights to create process slides that outline effective approaches to this topic, the study provides an overview of how companies are addressing this issue.
Best practices, LLC engaged 22 executives from 21 leading pharmaceutical, biotech, and life sciences companies. Eleven companies responded on behalf of rare disease markets. Eight companies participated in deep-dive interviews about the drivers of operational excellence.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.