Establishing EU Standards for Field Medical Performance Excellence

KEY TOPICS

• Effective Field Performance Metrics in Europe
• Framework for Field Medical Excellence
• KOL Targeting and Engagement Levels in Europe
• Average MSL Time Allocation for KOL Interactions and Internal Activities
• Europe Field Medical Staffing Footprint
• Key Lessons Learned for Measuring MSL Impact in Europe

• Average total panel size supported by an individual MSL across Europe, including separate figures for the UK, France, Italy, Spain, Germany, and other EU markets
• Average number of monthly KOL/HCP and F2F meetings in Europe, with specific data for the UK, France, Italy, Spain, Germany, and other EU markets
• Average time spent in KOL interactions in Europe, along with separate figures for the UK, France, Italy, Spain, Germany, and other EU markets
• Value assigned to each interaction type on the MSL scorecard across Europe, with individual breakdowns for the UK, France, Italy, Spain, Germany, and other EU markets
• Optimal and widely utilized field metrics for assessing and showcasing MSL impact across Europe, with details for both the UK, France, Italy, Spain, Germany, and other EU markets
• Engagement metrics for non-tiered KOLs in Europe, covering both the UK, France, Italy, Spain, Germany, and other EU markets, with separate metrics for each country
• Average annual field presence of MSLs across Europe, including separate figures for the UK, France, Italy, Spain, Germany, and other EU markets
• Time spent by MSLs on external, internal, and logistics activities in Europe, with separate breakdowns for the UK, France, Italy, Spain, Germany, and other EU markets
• Weekly MSL time allocation across activity streams in Europe, with specific data for the UK, France, Italy, Spain, Germany, and other EU markets
• MSL engagement mix across Europe, including separate breakdowns for the UK, France, Italy, Spain, Germany, and other EU markets
• Field medical staffing footprint across Europe, with separate figures provided for the UK, France, Italy, Spain, Germany, and other EU markets
• Span of control: Number of MSLs per MSL manager across Europe, with separate data for the UK, France, Italy, Spain, Germany, and other EU markets

• Metrics for Engaging Non-Tiered KOLs in the EU: Throughout EU5, the majority of competitors do not employ specialized metrics to assess non-tiered KOL engagement, with only 9% utilizing such metrics, indicating an area for potential improvement and differentiation.

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