Establishing a Promotion Review Editor to Oversee Advertising and Promotion Review Process

STUDY OVERVIEW

Review of advertising and promotional material can be critical and challenging as it involves deeper knowledge of product and regulations. This study examines collaboration approaches, roles and responsibilities, importance and effectiveness of Promotion Review Editor within the company to streamline the review process with more productivity.

Best Practices, LLC conducted this targeted Promotion Review Editor study; it highlights the proportion of companies that currently utilize this position, those that are planning to, and those that are not. In addition, it is designed to probe the primary and secondary responsibilities of editors in this role and where they are located within the company.

This study also examines the involvement of Promotion Review Editor in electronic submissions and the review process of promotional materials The benchmark study is segmented into Large Pharma, companies with Promotion Review Editor role in place or planning to have in future to evaluate their current review process collaboration strategies and effectiveness of editor role.

KEY TOPICS

• Role presence and reporting of Promotion Review Editor
• Importance and effectiveness of Promotion Review Editor
• Involvement of Promotion Review Editor in electronic submissions and review process
• Responsibilities lead and supported by Promotion Review Editor in review process
• Time spent in Promotion Review Editor role
• Best practices and challenges with Promotion Review Editor
  

• Do you have Promotion Review Editor role as part of advertising and promotional review process?
• Which function is Promotion Review Editor located in?
• What group does Promotion Review Editor report to?
• Who does Promotion Review Editor report to?
• Why did company place editor role within function it did?
• How many products does a single editor support?
• How important and effective do you think your Promotion Review Editor role is?
• Do you submit advertising and promotional materials to FDA electronically?
• Is Promotion Review Editor involved in electronic submissions?
• Does Promotion Review Editor have a remediation role?
• What are Promotion Review Editor responsibilities in review process?
• What percentage of time spent on each activity listed?
• Cite two best practices in Promotion Review Editor role
• Cite two challenges in Promotion Review Editor role
  

• Place Promotion Review Editor in Either Regulatory or Marketing Communications: The role is typically located in Regulatory overall. Over one-third of companies place their editor role in regulatory and/or report to regulatory.

• Strategically Choose Promotion Review Editor Based on Transferable Knowledge: The majority of Promotion Review Editors support 3 or more products. Picking a Promotion Review Editor with broad product knowledge will be optimal.

Best Practices, LLC engaged 24 leaders from 23 biopharmaceutical companies and organizations through a benchmarking survey.

Industries Profiled:
Pharmaceutical; Medical; Biopharmaceutical; Consumer Products; Biotech; Health Care; Medical Device; Science; High Tech; Manufacturing; Diagnostic


Companies Profiled:
Merck Serono; Ultradent Products; Takeda Pharmaceuticals; Relypsa; Novartis; Alnylam Pharmaceuticals; Allergan; GlaxoSmithKline ; GE Healthcare; Baxter Healthcare; Thermo Fisher; Mylan; Agilent Technologies; Hill-Rom; Horizon Therapeutics; Intercept; Dermira; Smith & Nephew; Fisher & Paykel; LEO Pharma; Karyopharm Therapeutics; Accelerate Diagnostics; Needle Tech Products

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