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Best Practice Database
Brand Management and Product Leadership » Product Marketing and Innovation
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Review of advertising and promotional material can be critical and challenging as it involves deeper knowledge of product and regulations. This study examines collaboration approaches, roles and responsibilities, importance and effectiveness of Promotion Review Editor within the company to streamline the review process with more productivity.
Best Practices, LLC conducted this targeted Promotion Review Editor study; it highlights the proportion of companies that currently utilize this position, those that are planning to, and those that are not. In addition, it is designed to probe the primary and secondary responsibilities of editors in this role and where they are located within the company.
This study also examines the involvement of Promotion Review Editor in electronic submissions and the review process of promotional materials The benchmark study is segmented into Large Pharma, companies with Promotion Review Editor role in place or planning to have in future to evaluate their current review process collaboration strategies and effectiveness of editor role.
Best Practices, LLC engaged 24 leaders from 23 biopharmaceutical companies and organizations through a benchmarking survey.
Pharmaceutical; Medical; Biopharmaceutical; Consumer Products; Biotech; Health Care; Medical Device; Science; High Tech; Manufacturing; Diagnostic
Merck Serono; Ultradent Products; Takeda Pharmaceuticals; Relypsa; Novartis; Alnylam Pharmaceuticals; Allergan; GlaxoSmithKline ; GE Healthcare; Baxter Healthcare; Thermo Fisher; Mylan; Agilent Technologies; Hill-Rom; Horizon Therapeutics; Intercept; Dermira; Smith & Nephew; Fisher & Paykel; LEO Pharma; Karyopharm Therapeutics; Accelerate Diagnostics; Needle Tech Products
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.