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As digital marketing strategies and tactics evolve, digital marketing teams must stay focused on the customer to ensure they are effectively engaging with key customer groups. Today, more than ever, tracking the performance of various digital channels and key activities is crucial. While multichannel performance tracking is challenging, it offers huge competitive advantages for savvy companies.
This research identifies proven strategies and tactics used by high-performing organizations to effectively engage key customer groups through Digital and Multi-Channel marketing. This study also distills insights on how innovative Digital teams measure the impact of multichannel marketing and assess competitive advantages and vulnerabilities.
This study provides segment perspectives on large, mid and small companies as well as global vs. U.S.-only companies.
Best Practices, LLC engaged 39 digital marketing leaders from 30 leading pharmaceutical, biotech, and life sciences companies. Thirteen study participants represent large pharma organizations, while the remaining benchmark class represent medium or small companies.
Pharmaceutical; Medical Device; Biotech; Manufacturing; Consumer Products; Diagnostic; Health Care; Marketing; Biopharmaceutical; Clinical Research; Laboratories; Chemical
Novartis; Bristol-Myers Squibb; Roche; Astellas; Bayer; Teva Pharmaceutical Industries Ltd; Mylan; Ipsen; Alcon; Abbott; Eisai; Triplefin; Sanofi; cipla; Merck; Ferring Pharmaceuticals; Boehringer Ingelheim; Biogen; UCB Pharma; Hospira; Johnson & Johnson; GlaxoSmithKline ; Baxter Healthcare; Olympus Corporation; Sun Pharmaceutical; AstraZeneca; Abbvie; Genentech; Clarus Therapeutics; Zydus