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Best Practice Database
Marketing Management » Patient Advocacy
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As pharmaceutical and biotechnology companies focus more on improving patient adherence, organizations are searching for ways to boost the effectiveness of their adherence programs. Two hallmarks of successful adherence programs are those with thought out strategies and options and those that measure the effectiveness of their patient adherence programs to drive better outcomes.
Best Practices, LLC undertook this benchmarking research to identify effective tactics and strategies for improving patient adherence. This study also highlights key metrics for measuring adherence program effectiveness, and uses case examples to examine winning approaches for driving adherence.
Pharmaceutical; Biopharmaceutical; Biotech; Manufacturing; Consumer Products; Diagnostic; Medical Device; Chemical; Health Care; Clinical Research; Laboratories
Abbvie; Alkermes; Amgen; Bayer; Biogen; Celgene; Eisai; Genentech; Janssen; Jazz Pharmaceuticals; LEO Pharma; OTSUKA; Sanofi; Takeda Pharmaceuticals; Teva Pharmaceutical Industries Ltd; UCB Pharma