Gathering and Distributing Insights within Medical Affairs: Insight Gathering Tools, Activities, and Training Techniques

• Insights Gathering Activities
• Coordination for Insights Gathering
• Training Techniques and Tools for Insights Gathering

• For your current operating model, please rate the effectiveness of the listed tactics and tools that your Medical Affairs group uses to coordinate work, data, and analyses
• Are different insights gathering tools/systems used at the same company depending on the (customer facing) Medical Affairs function?
• What percentage of your intelligence gathering work involves primary (field) research and secondary research?
• Please rate the effectiveness and importance of the listed sources for collecting intelligence data within Medical Affairs
• Please rate the frequency of the listed primary and secondary sources for collecting intelligence data within Medical Affairs
• Please rate the effectiveness of the listed internal sources that support intelligence data collection
• Which functions and groups are used within your Medical Affairs organization to narrow the focus of the issue and discover information gaps?
• Are there any limitations as to who can receive Medical insights internally?
• How effective are the listed training techniques for insights data collection?

• Insight Gathering Process and Its Effectiveness: Few conduct the Insight Process through a stand-alone group. Instead, they use various subfunctions to coordinate a slate of activities to ensure data is gathered and input into a system. They may choose to coordinate work across other inter-functional groups, often with limited success.

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