If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Marketing Management » Marketing Teams: Structure, Staffing and Budgets
Download FREE Excerpt
7 Info Graphics
14 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Companies operating in the instrumentation and measurement sector face a number of marketing challenges. The complexity of the products, the quick growth of the market and the ever-changing regulatory landscape are forcing marketing organizations in this sector to adapt and evolve in order to maintain growth.
Best Practices, LLC conducted this study to gather benchmarking data around marketing training, CRM, internal relations and planning. The insights and benchmarks in this study will help marketing leaders determine effective training approaches and ways to work with internal stakeholders such as sales.
Best Practices, LLC engaged 7 marketing leaders at 7 companies through a benchmarking survey instrument and interviews. Research participants work in such functions as product marketing, global marketing, field marketing, digital marketing, marketing communications, field application and marketing program.