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Best Practice Database
Marketing Management » Marketing Teams: Structure, Staffing and Budgets
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Best Practices, LLC conducted this research study to gather benchmarking data to help marketing leaders in instrumentation and measurement organizations better navigate the global economy. In particular, the study examines the structure of the marketing function, reporting relationships, staffing, budgeting, training and CRM. The insights and benchmarks in this study will help marketing leaders determine which activities fall under the purview of the marketing function and the optimal allocation of marketing resources across markets, products and services.
Best Practices, LLC engaged 7 marketing leaders at 7 companies through a benchmarking survey instrument and interviews. Research participants work in such functions as product marketing, global marketing, field marketing, digital marketing, marketing communications, field application and marketing program.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.