If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Marketing Management » Marketing Teams: Structure, Staffing and Budgets
Download FREE Excerpt
7 Info Graphics
20 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Best Practices, LLC conducted this research study to gather benchmarking data to help marketing leaders in instrumentation and measurement organizations better navigate the global economy. In particular, the study examines the structure of the marketing function, reporting relationships, staffing, budgeting, training and CRM. The insights and benchmarks in this study will help marketing leaders determine which activities fall under the purview of the marketing function and the optimal allocation of marketing resources across markets, products and services.
Best Practices, LLC engaged 7 marketing leaders at 7 companies through a benchmarking survey instrument and interviews. Research participants work in such functions as product marketing, global marketing, field marketing, digital marketing, marketing communications, field application and marketing program.